I've been a huge fan of LA brand Reformation since the label launched in 2012. Their easy, feminine pieces are classic and timeless, while still managing to look completely "right now." But let's be real, not everyone can afford the $200+ price tag.
But other retailers are taking notice. Natural materials (think linen and cotton blends) have been taking over along with organic-looking colors and stripes.
I will always love embroidery and boho prints, but there's also something appealing about throwing something on without having to think in 90 degree heat and looking like you just strolled in off the Riviera.
Hint: just add espadrilles and a handmade accessory from previous 2 posts!