Have you guys ever shopped east coast boutique South Moon Under? I first "discovered" them in Rehoboth Beach, Delaware years ago and they have since popped up at beach and urban locations from Philadelphia, PA to Richmond, VA. Originally opened as a surf shop in 1968, South Moon Under now carries some of your favorite brands like Free People, Joe's Jeans, and Frye and some brands you may not know yet like D.ra, Greylin, and Joa. And of course, they still host a killer swim selection featuring Roxy, Mara Hoffman, and Vix.
Right now they happen to be having an additional 40% off of their final sale and free shipping on ALL ORDERS. Get started with my picks below!